Key Points

  1. Is there a difference between internet marketing and marketing in general?
  2. The need for a business plan
  3. Recognition of the yin and yang of business and technology – the merging of the two disciplines
  4. The relationship between bricks and clicks across computer and mobile devices, and voice and data (including internet, text, efax, etc)
  5. Hot areas currently are social media and mobile apps
  6. Basic principles remain relatively constant
  7. Packaging and implementation of principles varies as technology changes
  8. As the internet develops, the world globalizes in real-time mode and disintermediates
  9. “Higher order effects” will always kick in
  10. Basic web package includes website, email, Facebook, Twitter, LinkedIn, Google Plus, and Google apps
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