II. Uses of the internet

II. Uses of the internet

A. Information purposes

B. Selling products on-line

C. Communicating with customers

D. Establishing pricing levels for products and services

E. Auctioning products and services

F. Testing product popularity

Internet marketing (web/email/social media) Affiliate marketing Referral marketing
Content marketing

Customer relationship management (CRM) Sugar CRM Salesforce.com Act!

Supply Chain Management Demand Chain Management

Enterprise Resource Management/Planning Microsoft Dynamics NetSuite

Market-driven/cost plus pricing

Surveys

Interaction between clicks and bricks (internet versus brick and mortar)

Link to Terms and concepts

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